Introduction Let’s face it – Social media content is the only kind of content that we consume today. Newspapers, books, arts and crafts: all of these have a limited audience. But social media has a varied and humongous audience across the globe. So much so, that from news organizations to small apple orchard firms in Himachal Pradesh, […]
Before Instagram introduced the ability to publish stories, marketing within the social network was limited to sponsored posts and content. Stories on Instagram have become an additional channel for brand promotion. In addition, new methods are constantly being developed on the platform through IGTV vertical videos, Reels, and more. In this article, we will look at the […]
Marketing Management is basically identifying market opportunities and implementing strategies to tell your consumer base about your products/services/business that can help you become profitable and build a brand. There are a zillion definitions of Marketing Management which makes it complicated for many to understand the Concept in detail. Well, we are here to make this easy for […]
Is your search engine marketing strategy based on industry-wide best practices? Confused because you’re not getting the results you want? Not seeing results quickly enough? You may need personalized SEO recommendations that just aren’t applicable to everyone. AI-based search engine modeling can improve your SEO results with personalized solutions. Without adding more work to your […]
Everyone is fond of social media these days. Be it Instagram or Facebook. Netizens spend hours and hours checking feed, stories, bios, etc. While the one set of netizens just sit, relax and enjoy this feed. There is this other kind of netizens who create content and earn dollars through affiliate marketing. Sounds interesting, right? […]
Have you ever wondered why sometimes you choose an Apple over a Doughnut? Oh, maybe because you always look for healthy alternatives. Or sometimes a Doughnut over an Apple? No, not because you don’t want to lead a healthy lifestyle but because as a consumer your behaviour changes. We as consumers make purchase decisions every […]
If Bing is treated as a punchline in your digital marketing circles, you may be missing out on your business’s greatest untapped opportunity. Some tend to forget that search engines other than Google exist, but Bing can be a great place to gain visibility online. Bing and Yahoo (which has been powered by Bing since […]
SEO data visualizations help you tell more compelling stories that better meet the recipient’s needs and win their buy-in. Here’s how. We’ve all heard that data tells a story. But sometimes that story is difficult to follow – especially if you’re not really a numbers person. As SEO professionals, we know what we do has […]
The days of confusing drafts and experiments in Google Ads are over. Google launched a much-needed update to this testing feature in the online interface, and the new experience is a welcome change to beginner and experienced Google Ads users alike. The previous Drafts & Experiments pages were considered to be a roadblock to novice […]
The term brand marketing has become very common these days, with the internet flooding with entrepreneurs and marketers. Brand marketing is not limited to flashy logos and funky taglines, as it is widely perceived. Instead, it also focuses on streamlining and enhancing the market presence of a product while simultaneously promoting it. In today’s world, […]