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Read To Ready

Digital Marketing

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Enrolled: 26 students
Duration: 3 Months
Lectures: 24
Video: 200 hours
Level: Advanced

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed

About this course

The Indian marketing ecosystem has seen an exponential rise with social media taking tight grip over the common masses along with the traditional mainstream media. We are at an exciting juncture in the business and economic history of India and need to market our products in the best way possible to compete with multiple players in the market. As more products are being launched everyday, there is an increased demand for qualified, well-rounded marketers to take them to the market in the most effective way.

To become a successful marketer in today’s world, you need to have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with and achieve business goals in the process.

Sagar Digital Networks promises to equip your team with the perfect mix of business acumen and technical capabilities, to develop future-ready, well-rounded marketers.

Course Features

  • Self paced learnings
  • Video Lectures
  • Unlimited Access whenever & wherever you need
  • Recognized Certification

Skills you will learn

  1. Analytics and data insights
  2. Business Strategy
  3. Content Marketing
  4. Display Advertising
  5. E-Commerce
  6. Email Marketing
  7. Local Marketing
  8. Mobile (develop the most effective mobile SEO & advertising strategies)
  9. SEM (different research tools available, plus how to choose keywords and optimize campaigns for a better return)
  10. SEO
  11. Social Media
  12. Video Marketing
  13. Web Optimizations

Start today and get certified in Advanced Digital Marketing

Fundamentals of Marketing

1
Get Introduced to the basics of Marketing
2
Understand different digital marketing channels

Customer Centricity

1
Understand the importance of being a customer centric brand
2
Understand the motivations of the customer in the buying process

Digital Marketing Channels & Metrics

1
Identify the digital marketing channels

Creating a blog

1
Get hands on experience of different tools for finding the perfect domain name.
2
Buy domain name/ WordPress and start web hosting

SEO

1
Understand the perspective of how Google’s search algorithm works (Crawling, Indexing, Ranking)
2
Develop knowledge of SEO tools such as Keyword planner, Ubersuggest, Seo Sitecheckup, etc.

SEM

1
Understand what is search engine marketing, what are different objectives which can be achieved through SEM campaigns.
2
Identify the different elements of an SEM campaign and how ad auction works

Programmatic Ad buying & Display Marketing

1
Google Display Network – The complete process
2
Understand how programmatic ad buying works

Social Media Marketing

1
Create Social Media presence from scratch.
2
Create Social Media Progress report to senior marketing management.

Email Marketing

1
Role of Email Marketing, types of email, email marketing objective.
2
Building an automated email campaign. (Drip Campaigning)

Content Marketing

1
Identify and create the right type of content to achieve your marketing objectives.
2
Build a distribution plan through content calendar mapping channels and content.

Web Analytics

1
Understand traditional Marketing Analytics vs. Digital Marketing Analytics.
2
Extract Data and analyse reports from Google Analytics

Defining a Robust Marketing Strategy

1
Build an integrated marketing strategy
2
Create a channel mix and content strategy

Soft Skills

1
Identifying & demonstrating best practices of verbal, non-verbal and written communication as digital marketer.

The Course is Launching from 1st January 2021

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